A series of kingdoms shapes the online world. Powerful networks - led by Google, Facebook, Twitter and other titans - carve out large chunks of territory, leaving companies scrambling to stake their brand banners on the few acres that remain.
What these companies discover, however, is that this is no easy task - and their efforts are often as futile as they are frustrating.
Webstager understands the difficulty in achieving top SERPs (we’ve worked hard to propel our clients through the engine maze, utilizing exceptional content creation and automated strategies for consistent results). Throughout our journey, however, we’ve realized a simple truth: niche networks often prove more accessible.
Niche networks are small social hubs dedicated to a specific service or product. They streamline the search process, offering limited - but relevant - information; and this is essential when creating an optimization strategy.
Don’t ignore these networks. Embrace them. Take advantage of localized searches and targeted keywords to reach readers. Instead of battling countless other companies in major engines, build a domain within a less used (but more viable) index or directory. This will ensure success.
Webstager would never discount the importance of Google, Bing and other favorites. Niche networking is not to be forgotten, however, and we will find our clients the alternative engines they need.