Optimized content is written content. This is the assumption shared by many marketing companies. Information is to be - neatly, concisely - presented through blogs and gateway pages. Text ensures SEO success.
This isnâ€™t false. Itâ€™s merely not entirely true.
SEO marketing has changed within the last decade. With the introduction of social networks, niche directories and third-party apps content has shifted toward a multi-media design - and those rooted in traditional formats are falling behind in both SERPs and sales.
Itâ€™s essential, therefore, to embrace all forms of SEO: especially YouTube videos.
YouTube delivers exceptional marketing opportunities for content creators, offering immediate access to key demographics and creating endless promotional streams. Consider these statistics, as provided by Clickz:
More than 1 billion unique users visit YouTube each month.
More than 6 billion hours of footage are watched each month on YouTube.
64% of users say that watching videos makes them more willing to purchase a product.
75% of users say that videos increase their understandings of products and services.
81% of the users on YouTube are in the crucial 14-to-18 demographic.
These statistics prove the value of YouTube. The site allows marketers to effortlessly create, post and manage their content - all while connecting to the worldâ€™s second largest internal search engine.
Blogging is simply not enough.
To learn more about incorporating YouTube videos into your SEO strategy contact Webstager today!