In 1973 the Community Memory was launched. This mainframe network - which was synced to multiple servers throughout the San Francisco Bay Area - utilized a rudimentary series of tags, keywords and classifications to create online conversations. It was the first public forum dedicated purely to communication.

It was also the start of social SEO.

Social SEO - which is the process of optimizing content for networks - has become a cornerstone of media marketing. Writers and editors alike devote their days to Facebook, Twitter, YouTube and other key directories: all in hopes of attracting local audiences.

Which of these directories proves best, however, for securing sales? A recent study from DazeInfo reveals how users are spending their time online:

YouTube: 3:49 average daily use.

Facebook: 3:16 average daily use.

Twitter: 2:54 average daily use.

Pinterest: 2:18 average daily use.

Facebook (Mobile): 2:04 average daily use.

Building a strong social presence on YouTube and Facebook proves crucial for modern marketing. These networks reign supreme, impacting consumer content and driving traffic. Use them to succeed.

Want to know more about social SEO? Contact Webstager today!

In 1998 Google introduced the world to organic rankings, delivering targeted results to every query, question and keyword string. It redefined data indexing and seamlessly connected users to the information they craved. It was an undeniable success.

And now it’s an undeniable force in SEO.

Want to conquer optimization? Google remains the leading engine for SEO results, connecting writers, editors and coders to organic strategies and responsive algorithms.

Want to know more? Check out these statistics:

Google processes over 40,000 search queries a minute, making it the most popular engine available. (Bloomberg)

The first page of Google receives 91% of all organic search clicks. (Moz)

The Top Three results on Google receive 61% of all organic search clicks. (TechCrunch)

Websites with 30 or more pages generate 7x more Google leads, proving the importance of optimized content. (MarketingCharts)

SEO leads on Google deliver a 14.6% close rate, compared to a 1.4% outbound rate. (HubSpot)

Google reigns supreme among search engines. It also strengthens SEO, rewarding organic techniques with top SERPs, higher leads and enhanced conversions - and what’s better than that?

To learn more about the relationship between Google and SEO contact us today!

Paid searches reign supreme: this is the promise offered by endless PPC companies, all donning their black hats as they stuff the engines with ads and hyperlinks. Rankings can be secured, they swear, through cost-per-click strategies. Make a bid for first place!

This idea sounds so appealing. We’re afraid, however, that it’s little more than words on a page - because it’s 2015 and bids no longer suffice.

Consider these statistics, as provided by Business2Community:

70% of the links users click on are organic, not paid.

60% of all organic clicks are made in the Top 3 SERPs.

Companies that utilize organic SEO have 97% more inbound links than those who rely on PPC.

This - when compared to the 70% of users who actively ignore paid search ads - proves the necessity of organic techniques. Webstager embraces those techniques. We understand that SEO is meant to naturally lead content through the indexes, which is why we rely on: real-time marketing, responsive design and intuitive platforms. 

To learn more about our organic strategies contact us today!

The new year began with dark tidings. SEO, the critics claimed, was dead - unable to generate the necessary traffic, unable to inspire sales. It was a method immune to the times, and it had finally sputtered out.

With all due respect to the would-be gurus and engine experts: SEO is still very much alive and very much needed. Want proof? Check out these statistics!


57% of marketers admit that SEO provides their best lead generation results. (SalesStaff)

33% of marketers say that SEO, along with social media networking, provides their best inbound channel results. (HubSpot)

SEO leads are eight times more likely to close into customers than outbound leads. (HubSpot)

Over the last six months 52% of marketers have increased their SEO marketing attempts. (HubSpot)

100% of users will notice SEO results (or organic traffic) while 70% of users will ignore paid ads. (User Centric)

Do these numbers suggest a dying method? Webstager doesn’t think so - which is why we continue to embrace SEO and its many values.

To learn more about our custom optimization methods contact us today!

SEO was once defined by endless backlinks and keyword stacks, all shoved into blogs that were unappealing in both design and content. This was, marketers assumed, the only way to generate high SERPs and higher traffic.

Times have changed (much to Webstager’s delight) and SEO is finally expanding its white-hat wardrobe. Check out these survey results, as provided by the Content Marketing Institute. They reveal the new - and varied - ways companies are now producing information:

Social Media Postings (Non-Blog Related): 92%
Newsletters: 83%
Website Articles: 81%
Blogs: 80%
In-Person and Real-Time Promotions: 77%
Case Studies: 77%
Videos: 76%
Illustrations and Original Images: 69%
White Papers: 68%
Online Presentations: 65%
Infographics: 62%
Webinars and Webcasts: 61%
Research Reports: 49%
Microsites: 47%

These trends provide insight into a more dynamic SEO world. By combining multiple mediums content creators can better define their data. Audience targeting is improved and search rankings increase (particularly in the wake of recent Google algorithm changes, which no longer reward traditional tactics and instead focus on consumer-centric branding). Weaving information through blogs, studies and videos ensures success.

This is why Webstager - along with our sister-site, One Big Broadcast- is proud to offer multi-tier services. Contact us to take advantage of this shift toward comprehensive marketing and design.

SEO content is defined by infinite possibilities - and equally infinite challenges. Writers, media mavens and coders alike often find themselves struggling to generate the results they need. Their brands falter and their social authorities tumble. Trying to keep pace with an ever-changing design scheme proves difficult.

Why? Because their sites and strategies haven’t been audited.

A SEO audit proves crucial to all content creators, helping them determine which elements succeed and which instead fail miserably. To accomplish this site owners should:

Check indexed pages (are all pages listed and, more importantly, is the homepage listed first?).

Check meta tags, title tags and meta descriptions for optimization (are they the appropriate character lengths and do they feature consumer-centric information?).

Verify that all important information is highlighted with the appropriate heading tags.

Verify that all page titles are optimized and on-point.

Identify any improper URL structures.

Identify any improper text formations (access source codes to find any stray special characters or HTML issues).

Confirm that ALT tags have been used on every image.

Confirm that all duplicated content has been removed from the server.

By following this checklist site creators can better assess their content - and learn how to improve it.

Baffled by auditing? Webstager can help! Contact us to learn more about this process, as well as how to enhance your SEO capabilities.

Within the SEO world Pinterest is often dismissed. Companies become distracted by the bright colors and dizzy patterns, thinking the site nothing more than a candy-inspired confection of images. It  simply contains too much information to be effective.

Webstager knows the truth, however: this is a niche networking powerhouse, capable of generating high traffic and long-lasting results.

When creating a SEO plan don’t ignore Pinterest’s many niche categories. All photos can be pinned to a variety of internal networks, each defined by specific products, services or descriptions. These sub-directories provide limitless customization options and help users better promote their content.

Consider this example:

An automotive dealer wishes to share photos of a vintage vehicle. A visit to the Popular Board, however, proves daunting, with far too many images posted there to compete with. He won’t be able to find an audience. His content would instead be lost.

He must choose a different strategy -  a niche strategy. This is why he posts to the Luxury Cars Board, the Classic Cars Board and even the Ferrari Board (which is fitting since he has a Ferrari).

By simply selecting niche networks the dealer can seek out the right demographics and ensure greater visibility. This is the true power of Pinterest - and it’s a power Webstager knows how to harness for improved SEO.

Contact us today to learn more about niche networking on Pinterest.

It’s the eternal online struggle: classic SEO techniques versus trendy tactics. Can companies battle for demographics by giving in to the rising fads? Is it possible to embrace new methods, even if they’re not destined to last?

Webstager has the answer: yes.

A successful SEO strategy is built on a foundation of quality content and classic marketing. Infusing a site with current trends, however, is essential when trying to attract key demographics (especially those in the coveted 18 to 25 bracket).

This is the age of the tech-hungry consumer, with every spare minute devoted to new sites and innovative applications. Users are forever flocking to the next-big-thing... and so should companies.

Keep track of popular sites and networks. These reflect current consumer interests and, when used properly, can become a central part of any SEO strategy. Develop new profiles; create shareable posts; rise to the top of niche directories. Monitor where users are going and then follow. Stay abreast of all developing social trends.

Pairing traditional content with responsive tactics will increase traffic, visibility and sales - and what’s better than that?

Short-term trends can provide long-term results. Contact Webstager to learn more.

Penguin 6.0 has made a comfortable nest in Google’s search results. It will soon, however, have to share this white-hat home.

During Search Marketing Expo East (an annual event that showcases the latest SEO and SEM techniques) Google's Gary Illyes remarked on the impending arrival of a new Penguin program. The refresher application will make “both webmasters and users happy,” he said. It will provide faster indexing times and increase the algorithm’s overall capabilities.

These improvements are certain to bolster the SEO process, forcing sites to invest in organic techniques. Black-hat methods will soon be eliminated, leaving only user-friendly formats. The emphasis will be on mobile searches and dynamic content.

Webstager can’t wait.

To learn more about how we'll adapt to the upcoming Penguin program (and how we'll strengthen your site) contact us today.

To learn more about the Search Marketing Expo East visit its official site.

It seems so simple: devote every second to optimizing content. Write pages that impress, using keyword strings and affiliate links to bolster their appeal. All information will be marketed to engines and readers alike.

Content encompasses far more than paragraphs, however, and too often are images overlooked in the quest for SERP domination.

Optimize your photos with alt-text

Alt-text (known formally as alternative text) is the description given to an image. It is, traditionally, less than 100 characters and formatted as a searchable keyword. Its original intent was to allow visually impaired users to better understand what was on a screen, offering a description of objects, places or individuals. As time progressed, however, its SEO value became apparent.

By using alt-text companies can now increase the amount of information web-crawlers can track. This improves overall indexing and also inserts the photo into search engine galleries (such as Google Images). Sites then gain visibility and reap the rewards.

It’s a strategy that works - and Webstager has mastered it.

Let us help you create engine-ready alt-text and further optimize your site. Contact us today.