Penguin 6.0 has made a comfortable nest in Google’s search results. It will soon, however, have to share this white-hat home.
During Search Marketing Expo East (an annual event that showcases the latest SEO and SEM techniques) Google's Gary Illyes remarked on the impending arrival of a new Penguin program. The refresher application will make “both webmasters and users happy,” he said. It will provide faster indexing times and increase the algorithm’s overall capabilities.
These improvements are certain to bolster the SEO process, forcing sites to invest in organic techniques. Black-hat methods will soon be eliminated, leaving only user-friendly formats. The emphasis will be on mobile searches and dynamic content.