Penguin 6.0 has made a comfortable nest in Googleâ€™s search results. It will soon, however, have to share this white-hat home.
DuringÂ Search Marketing Expo East (an annual event that showcases the latest SEO and SEM techniques) Google's Gary Illyes remarked on the impending arrival of a new Penguin program. The refresher application will make â€œboth webmasters and users happy,â€ he said. It will provide faster indexing times and increase the algorithmâ€™s overall capabilities.
These improvements are certain to bolster the SEO process, forcing sites to invest in organic techniques. Black-hat methods will soon be eliminated, leaving only user-friendly formats. The emphasis will be on mobile searches and dynamic content.