In 1983 Motorola released its DynaTAC 8000X, a cell-phone that promised more than convenience. It was infused with dynamic technology, allowing users to access games (such as the ever-amusing Pong and the ever-undeniable Tic-Tac-Toe). This was the first instance of mobile applications being used, and it created a sturdy platform on which other companies built their networks.
Mobile applications - or apps - have become fused with the smartphone consciousness, promising consumers easy access to information, entertainment, tutorials and more. According to Forbes, approximately 179 billion programs were downloaded in 2014 and this number is expected to increase dramatically within the next five years.
What does this mean for SEO marketers? Webstager believes that app indexing will become a crucial part of every strategy, helping content rise through the engine ranks through responsive designs, optimized descriptions and traffic ranking meters - and we’re not alone in this assessment.
Google recently shared its unique wisdom on the download craze. Watch the video below!
App indexing will soon leave an indelible mark on SEO. Webstager recommends that marketers start preparing for the shift toward smartphones now - rather than waiting for the trend to officially begin.