Webstager has often praised cross-channel marketing. Weâ€™ve detailed its many advantages and weâ€™ve embraced its many benefits. Despite our best efforts, however, some of our Vancouver clients remain unconvinced, shackled to their single-source SEO strategies and afraid of dynamic platforms.
A new study may change that.
According to Marin Software, an online advertisement analyst, cross-channel marketing drastically improves the organic click rates and overall presence of websites. Consider these statistics:
In April 2014 companies that targeted traffic through multiple sources received 0.18% of click rates, while those only favoring websites earned 0.07%.
In May 2014 those using cross-channel marketing generated 0.19% of click rates, while those with single strategies remained stagnant at 0.07%.
In June 2014 cross-channel marketing increased to 0.20% of all click rates, while website-only efforts saw no change.
This three-month study showcases significant differences between cross-channel promotion and its singular counterpart. Those relying only on their sites saw no growth, limiting their sales and undermining their SEO efforts.
Thereâ€™s no value in that.
Utilize multiple marketing options. Contact Webstager today to learn more about redefining your SEO tactics.