2015 will forever be known as the year of local SEO. Consumers are streamlining their queries, focusing all attention to city-centric services and nearby goods. This combines with a rise in mobile language - with smartphones, tablets and laptops accessing local signals - for specialized results.
Applying these results to content, however, still proves challenging. Marketers must understand both the need for local SEO and the factors that shape it. These factors - which determine the overall ranking abilities of each post and push information through engines - are:
On-Page Signals (including domain keywords, title keywords and optimized NAP content).
Link Signals (including anchor text and outbound affiliations).
External Signals (including citations in directories and business forums).
Review Signals (including amount of independent reviews, quality of independent reviews and validity of independent reviews).
Social Signals (including strong social authorities on Facebook, Twitter, LinkedIn and Google Plus).
Consumer Signals (including ad click-throughs, mobile conversion rates and social mentions).
By combining these elements marketers achieve local saturation, propelling data to the top of Google, Bing and beyond. This connects them to their target audiences and solidifies branding.