An image is worth a thousand words. A moving image, however, is worth a higher SERP.
Consumers are on-the-go and in-the-know, channeling their local searches through mobile devices (smartphones, tablets, smartwatches and more). Capturing their attentions often proves challenging - especially for those refusing to incorporate mobile videos into their sites and media channels.
Mobile videos deliver incredible results, utilizing the SEO format for a digital audience. Consider these statistics, as provided by SingleGrain:
Landing pages featuring mobile videos experience 800% more conversions than those that don't.
88% of consumers stay on - and more frequently return to - sites with mobile videos.
64% of consumers are more likely to purchase products or services after viewing mobile videos.
40% of consumers visit brick-and-mortar stores after watching mobile videos.
46% of consumers actively pursue extra information about products or services after watching mobile videos.
52% of consumers say that theyâ€™re more confident with their purchases after viewing mobile videos.
These numbers prove a definitive trend toward mobile conversions and downloadable content - and websites must take advantage of it. Embrace responsive designnow to ensure steady sales in the future.
To learn more about optimizing your content with mobile videos contact Webstager today!