The Key to Great Online Advertising Results.
In these tough economic times, it's time to bring the fun back in online advertising.
"Advertising is based on one thingÔÇª happiness. Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance 'whatever you're doing, its ok, you are ok.'" (Don Draper, "Mad Men")
Mad Men is going into a much anticipated season two this fall. Funny that a show based on a 60's era Ad Agency when ad type men
were kings of advertising has caught on. So should the message.
Perhaps the message above is conveying a wake up call for any of us focused on making a success of any online presence.
Online advertising for the most part up until now has been all about efficiency and speed - not about entertaining someone or having fun.
So far it's been all about the numbers with conversion tracking, visits verse hits ecommerce, database crumbs to track consumer buying habits when they do make an online buying decision combined with tracking your stats in Google AnalyticsÔÇª Web 2.0 has given advertisers an incredible set of tools to create portable, localized media experiences. Video, rich media, feeds, games, maps, polls -- the tools are available.
Find cool ways to syndicate your brand experience, create contests or engage your end user. Now there are blogs, micro blogs, widget code, email notifications, instant messaging and even iPhone apps to broadcast your brand - just to name a few. People are starting to use these tools in very creative ways.
As an online and email marketing company combined with being a developer of social media tools and platforms, we've experienced first hand the results of 'fun campaigns'. Surges in online sales, Alexa ranking jumps, applications becoming the focal point of a company's web site, the buzz in the air when something works well! Spin offs are excited clients coming into bricks and mortar stores with genuine excitement after a contest or cheeky email campaign.
Fun is definitely ÔÇÿin' as the formula for fruitful campaigns.
Making fau part of your own online strategy most definitely spells success.