Organic traffic is exceptional traffic. This is a truth that should be plastered across the Internet - bolded, underlined and italicized. It defines search marketing and transforms sites.
Too often, however, do Vancouver SEO companies fail to understand both the value of organic channels and what they actually are. Confusion stems from PPC tactics, back-linking and black-hat strategies.
This must stop - now.
Organic traffic is the percentage of consumers who find a site based on its search relevance. Rather than being shoved toward a URL by click-based advertisements, this process is instead natural. A query is made; a list of related pages appears; and a link is then chosen. Content is ranked by its viability.
And this results in increased revenue.
According to a recent study by BrightEdge (a marketing consultant firm), organic traffic represents 73% of overall sales and searches. This is far greater than its paid counterpart, which only ensures a pitiable 10%. Relevant information dominates consumer interests.
Webstager understands this, which is why we’re dedicated to organic SEO. We launch pages to the forefront of Google, Bing and beyond - and we do it through automation, optimization and proper marketing.
This is the age of digital domination. The world is lit by a halo of smartphones and tablet screens, and connections are made with the press of a button - which is why it baffles the Webstager team to see so many companies clinging to the past.
Traditional print is no longer a marketing juggernaut. Consumers instead rely on their devices to discover new products. Linking to the web is, therefore, essential for every company wishing to target key demographics and achieve sustainable sales. Optimized content is needed.
Before any marketing journey can begin, however, a proper search strategy is needed. Three questions must be asked:
One: what short-term SEO options are available? These include building local business profiles, launching social network accounts and creating organic pages.
Two: what long-term SEO options are available? These include real-time traffic analytics, responsive designs and automated delivery systems.
Three: how do consumers shop? This includes an understanding of computers, tablets, smartphones and other mobile devices (all which offer unique layouts and capabilities).
Feeling overwhelmed? Don’t fret, fellow content creator. Webstager can answer all of these questions, offering strategies that work for modern marketing. Let us define short-term and long-term goals, as well as identify consumer patterns. This will ensure success for the future.
In 2004 the world changed. Mark Zuckerberg - along with fellow Harvard students Chris Hughes, Andrew McCollum, Dustin Moskovitz and Eduardo Saverin - launched a networking service that allowed users to effortlessly connect. It was called Facebook and it quickly rose through the engines, becoming a social powerhouse and a pop-culture phenomenon.
A decade hasn't tamed this online beast. Millions of users still flock to it every day, relying on it for news and communication - and Vancouver search marketing companies are starting to take notice.
According to a recent Zephoria survey, Facebook has become one of the most important sources of search marketing because:
As of 2014 there are 1.32 billion users on Facebook.
829 million users log-in to the site daily, bringing increased marketing opportunities and consistent targeting.
The most common age demographic is 25 to 34 (which is the target audience of many online services and products).
4.75 billion pieces of content are shared there daily, with consumers fueling marketing campaigns and promoting local links.
One in five page views lead to Facebook, with users seeking out information through business profiles, videos and images.
This proves that social networking is no longer just for everyday hashtags and picture sharing. It’s instead the center of search marketing - and Webstager is ready to take advantage of it.
Contact us today to learn more about the power of Facebook.
Online consumers are adventurers - carefully navigating the world of marketing, dodging irrelevant content, slogging through back-links and inventory pages. They seek out optimized treasures buried in the network sands.
And companies providing maps to those treasures will reap the benefits... as long as search marketing is used.
Guiding the right traffic to the right site is no easy task. Companies can no longer rely on stellar products to succeed. They must instead employ search marketing techniques.
What are these techniques? According to a recent analysis by Matt Ackley, a noted contributor to Search Engine Land, the most popular methods used by North American marketing companies are:
Search Targeting (meta tagging and link building): 84%
Site Targeting (optimized local profiles and GEO-cached content): 80%
Social Targeting (Facebook accounts or Twitter feeds): 47%
Mobile Targeting (responsive design and downloadable apps): 32%
These are all worthwhile methods - which is why Webstager has been taking advantage of them since our inception. We’ve transformed search marketing, blending local SEO and automated content for powerful results. With our integrated system we’ve connected key audiences to every site, saturating the Internet with information that's both optimized and engaging.
Let us develop a search marketing strategy for you. We’ll target the demographics that matter most and we’ll build brand recognition among all media channels (including engines, social networks and indexes).