Online consumers are adventurers - carefully navigating the world of marketing, dodging irrelevant content, slogging through back-links and inventory pages. They seek out optimized treasures buried in the network sands.
And companies providing maps to those treasures will reap the benefits... as long as search marketing is used.
Guiding the right traffic to the right site is no easy task. Companies can no longer rely on stellar products to succeed. They must instead employ search marketing techniques.
What are these techniques? According to a recent analysis by Matt Ackley, a noted contributor to Search Engine Land, the most popular methods used by North American marketing companies are:
Search Targeting (meta tagging and link building): 84%
Site Targeting (optimized local profiles and GEO-cached content): 80%
Social Targeting (Facebook accounts or Twitter feeds): 47%
Mobile Targeting (responsive design and downloadable apps): 32%
These are all worthwhile methods - which is why WebstagerÂ has been taking advantage of them since our inception. Weâ€™ve transformed search marketing, blending local SEO and automated content for powerful results. With our integrated system weâ€™ve connected key audiences to every site, saturating the Internet with information that's both optimized and engaging.
Let us develop a search marketing strategy for you. Weâ€™ll target the demographics that matter most and weâ€™ll build brand recognition among all media channels (including engines, social networks and indexes).Â