Facebook dominates the social scene. SEO marketers flock to the site, generating endless posts and pictures, connecting to consumers through conversation threads. Itâ€˜s the perfect showcase for content.
Itâ€™s not, however, the only showcase - especially as Tumblr is making extraordinary leaps in traffic, user participation and global branding.
According to a recent study by TechCrunch, Tumblr (a microblogging network founded in 2007) has seen the highest growth expansion of all social platforms. Within the last six months itâ€™s experienced a 45% increase in memberships and a 120% increase in active users. These numbers are shocking, especially when compared to the meager 6% membership expansion seen by Facebook.
What does this mean for marketers? Itâ€™s time to introduce Tumblr into social strategies. None can deny the importance of Facebook (it still hosts the most overall content and active user lists). It has reached a content saturation point, however, and is unlikely to attract new members. Other channels are needed to reinvigorate SEO.
Consider Tumblr for optimized posting and ever-expanding growth.