Media marketing rests on a simple foundation: appeal to the consumer. Provide content that engages, informs and delights. This will translate to high sales and strong SEO.Â
On Pinterest, however, it will also translate to steady re-pins.
Marketers, take heed: no SEO strategy is complete without a Pinterest account and no Pinterest account can survive without re-pins. When customers share content they help to define both the brand and its social presence. This generates organic search results, which have long-lasting impacts on SERPs and success.
Understanding which photos inspire the most re-pins is, therefore, essential - and Webstager recommends that every marketer pay attention to these Pinterest trends (as discovered by Curalate, an analytics firm):
Images with portrait styles are more likely to be re-pinned than those with landscapes.
Images with multi-color designs more likely to be re-pinned than single-color options.
Images with lower saturation levels are more likely to be re-pinned than those with higher levels.
Images with less than 30% empty background space are most often re-pinned.
Images with smooth textures are most often re-pinned.
This data helps companies bolster their marketing campaigns, allowing them to choose photos that are more aesthetically pleasing. This will ensure re-pins, which will then provide greater site exposure and sales.
Create compositions that impress on Pinterest. Contact Webstager to learn more.