A bad review can destroy a good product. With a few scathing words a company’s reputation can disintegrate - and consumers will scurry away, afraid of poor service and misspent dollars.
Reviews have a lasting impact on the success of a business, defining overall sales and search engine rankings. Consider these statistics, as provided by BrightLocal:
88% of users read reviews to determine the quality of a local business.
72% of users say that positive reviews make them trust a business more.
88% of users say they trust online reviews as much as personal recommendations.
As consumers seek out services, they simultaneously seek out reviews about those services - and companies with less than stellar rankings are quickly passed over. Traffic falls; sales plummet; and brand interest sputters into silence. Poor quality is as unforgivable as a poorly designed homepage.
And this proves damning for search engine rankings.
Local engines arrange their SERP positions based on customer preferences and reviews. A low score results in a low page placement, drastically reducing the chance for traffic.
It’s imperative, therefore, to strive for good reviews: through exceptional customer service and organic content.
Webstager can provide both. Let our automated system bolster your site and connect you to the people who matter most - your customers.