The value of SEO is measured not in immediate SERPs but in extended loyalty. Optimizing content has the ability to create, and cultivate, long-term relationships - with consumers connecting to brands through blogs, videos, forum posts and, of course, social networks.
Networks allow brands to bridge the gap between conversations and conversions. Through marketing companies can inspire consumer trust, which develops into tangible relationships. Consider these statistics, as provided by Convince and Convert:
66% of users (ages 18 to 24) who follow companies on networks will remain loyal to those companies.
60% of users (ages 25 to 34) who follow companies on networks will remain loyal to those companies.
53% of users (35 to 44) who follow companies on networks will remain loyal to those companies.
This proves a strong correlation between social SEO and brand popularity, with key demographics staying true to companies throughout the years. This delivers high sales and powerful rankings - and who couldn’t benefit from both of those?
To learn more about social SEO contact Webstager today.