Pinterest is more than a collection of photos and playful captions. Itâ€™s also a superior marketing opportunity - if you fully utilize your profile.
Local SEO (that oh-so-crucial but oh-so-elusive technique: blending keywords, directory links and optimized pages to achieve high SERPs) demands a proper Pinterest profile. Consumers are flocking to this social network, exchanging images and sharing content. Itâ€™s become the 49th most popular desktop hub in the world and its membership exceeds 300 million.
Targeting readers with it is, therefore, essential - and this is possible only with a fully updated profile:
Optimize the Account
Be certain that your account name and username both reflect your business. Try to do an exact brand match if possible.
Write a Description
Less is often more - but not on Pinterest. Take advantage of the description box and use keyword-infused sentences to explain your companyâ€™s products and services.
Write a Biography
Provide readers with an insightful biography about your company. List pertinent information, such as: founding date, top-selling products, other social accounts and more. Encourage users to seek out your official site and mention any sales or promotional events (these should be replaced as needed).
Pinterest is a site defined by images. Creating a detailed profile, however, can bolster local SEO efforts and increase overall visibility. Contact Webstager to learn more.