Eggonomics represents a unique social media experiment. It pairs the creative talents of DDB Worldwide with the integration applications of Webstager. The site was used to promote DDB’s latest BC Egg campaign: building a fire truck out of egg cartons in downtown Vancouver. Each year the cost of cross-border shopping reaches over $3 million (the equivalent of purchasing a fire truck).
DDB and Webstager helped to share this startling news with the Canadian public and encourage localized spending.
To partner with DDB Webstager utilized a multi-point strategy:
Integrated DDB content into a one-click console
Live events marketing
Designed real-time Cross-Border Clock, calculating every outsourced dollar
Social media account (including Facebook, Twitter and Pinterest) creation