CinemaZoo is the largest private sanctuary for exotic creatures in the Pacific Northwest. For over two decades it has provided a home for arachnids, amphibians, reptiles, insects and more. Its educational programs help to promote conservation throughout Canada.
It once, however, faced a lack of funds. Founder Gary Oliver was unable to generate enough interest in CinemaZoo and eviction loomed - until a partnership with Webstager provided a surge of media coverage and donations.
To keep CinemaZoo’s doors open Webstager created a flurry of marketing strategies:
Traditional media outlets (contacted local newspapers and television stations)
Real-time social network streams and SMS alerts
Mobile responsive donation pages
Creation of optimized social accounts (including Facebook and Twitter)