Powerful.           Disruptive.            Engaging.


CinemaZoo is the largest private sanctuary for exotic creatures in the Pacific Northwest. For over two decades it has provided a home for arachnids, amphibians, reptiles, insects and more. Its educational programs help to promote conservation throughout Canada.

It once, however, faced a lack of funds. Founder Gary Oliver was unable to generate enough interest in CinemaZoo and eviction loomed - until a partnership with Webstager provided a surge of media coverage and donations.


To keep CinemaZoo’s doors open Webstager created a flurry of marketing strategies:

Traditional media outlets (contacted local newspapers and television stations)

Broadcast blogging

Real-time social network streams and SMS alerts

Mobile responsive donation pages

Creation of optimized social accounts (including Facebook and Twitter)