iPhone Apps Represent New Window Of Opportunity For Retail
(Posted on Dec 30, 2008 at 05:12PM )
Now everyone wants to be mobile!
Source: Metrics Marketing Blog -Thursday, December 11, 2008
After all the same store sales plunges, consumer spending pullbacks, profit nosedives and pricing collapses, one of the few the most positive image of 2008 can be found in a swirling picture of snow set against an iPhone screen and a big red bullseye. With Target, Amazon, and The Gap leading the way, the past two weeks has definitely put mobile applications on the retail agenda to stay.
ÔÇ£It's a very similar market to ten years ago when retailers started flocking to online advertising,ÔÇØ says Chris Negron, sales executive for online music service Pandora. ÔÇ£Now everyone wants to be mobile."...
WebStager comments:
Mobile advertising is largely misunderstood and the mobile industry has done a great job of keeping the veil of secrecy or what should be called the veil of misunderstanding on the concept.
Start Simple. Mobile advertising need not be that complicated. Start with something simple - like a SMS (text message) campaign. Notify everyone on your text message list when a hot product arrives. Start a contest that allows people to listen to your cool radio ad campaign. Be creative. It's not that hard, you just need to be creative. Integrate a SMS message into your current email campaigns. WebStager has all the tools and applications that can get you started in a simple yet effective mobile campaign.
