Powerful.           Disruptive.            Engaging.
 
Vested Company GTM Scorecard
Product Launch and Demand Scorecard
Funded companies often fail for one reason: they cannot create demand or close sales. Score yourself (0 to 3) across positioning, competitive advantage, launch execution, topical authority, UGC, and sales enablement.
How scoring works
Pick one score per question. Lowest areas become your priority fixes.
0 - Missing
Not defined / not happening
1 - Weak
Some effort, not working
2 - Working
Repeatable, improving
3 - Dominant
Compounding advantage
A
Positioning and Competitive Reality
Do you actually win against alternatives?
1) We can clearly answer: why buy us instead of the top 3 competitors?
2) Our ICP is precise (not everyone) and we can name the buyers and triggers.
3) Our offer is packaged for conversion (pricing, plan, guarantee, proof) and not "custom everything".
B
Launch Plan and Demand Generation
Do you have a real rollout, not hope?
4) We have a 90 day launch plan with weekly campaigns and a measurable goal.
5) We know our top 3 acquisition channels and the math (CAC target, conversion rate target).
6) Our website has a conversion path: landing pages, lead magnet/demo, follow up sequence.
C
Topical Authority and Content Engine
Do you own the narrative and search results?
7) We have defined content pillars and clusters that map to buying intent.
8) We publish content that answers objections and comparisons (vs competitor, alternatives, pricing, ROI).
9) We turn one core asset into many (article, clips, email, social, partner kit) consistently.
D
UGC, Affiliates, and Partner Leverage
Are you turning other people into distribution?
10) We have a clear partner or affiliate program with assets and tracking.
11) We actively generate UGC (customers, users, community) and reuse it in ads and landing pages.
12) We equip internal team members to post (founder, sales, CS) with a repeatable content system.
E
Sales Enablement and Execution
Can you close, onboard, and retain?
13) Sales has a repeatable process: script, objections, demo flow, follow up cadence.
14) We track the full funnel weekly (traffic, lead, demo, close) and act on it.
15) We have proof that customers stick (retention, expansion, testimonials, case studies).
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