Law Firms | AI and Google | Social Distribution | Multi-Expert Authority
Turn every lawyer into a discoverable expert, and distribute their authority everywhere clients live.
Clients do not just search. They scroll. They watch. They compare. They ask AI. They ask Google. OneBigBroadcast (OBB) was built for that reality: a content and distribution ecosystem where every partner, associate, and specialist has their own profile and micro content engines, and the platform pushes tailored messages across the right social accounts at scale.
Clients are not on Google. They are on everything.
Distribution Advantage
The legal visibility game is not only ranking pages. It is repeated exposure and repeated proof across the feeds prospects scroll daily. OBB connects content velocity to a firm-wide social footprint, so the same expertise shows up in search, AI answers, and social discovery.
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LinkedIn
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Facebook
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Instagram
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YouTube
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Google and AI
What OneBigBroadcast solves
Clients consume proof in feeds. They do not just search, they scroll and compare.
You need multi-surface presence. Authority must appear across platforms.
One marketing voice cannot carry legal nuance. You need lawyer-level expertise in public.
Distribution must be operational. Publishing without push wastes effort.
Multi-channel presenceMulti-account reachTrust at scale
Familiarity from feeds plus validation from answers is what wins the hire.
The compounding effect: every lawyer becomes a distribution node.
Authority Flywheel
With OBB, content is not only posted by the firm. It is produced by an army of legal experts and distributed through the firm channels and through each contributor's own social reach. This multiplies credibility and multiplies exposure.
1) Publish at the source of expertise
Each lawyer and associate publishes niche answers from their profile and micro engine, mapped to real client questions.
2) Distribute with multi-account routing
OBB pushes the right version of the content to the right accounts: firm, practice, and lawyer accounts.
3) Tap each contributor's audience
Each team member's following becomes a possible client and referral stream, aligned to the firm brand.
Why this is a game changer
More experts equals more credible coverage across sub-niches.
More engines equals more surfaces for discovery.
More distribution equals more repetition and recall.
More proof equals more consults and higher-quality intake.
The 90-Day Authority Sprint
Rollout Plan
A focused deployment to turn your firm into a multi-expert publishing and distribution engine built to win in AI, Google, and social discovery.
1) Build the Question Graph
Map PAA and high-intent queries by niche, city, and urgency.
2) Activate Expert Profiles and Engines
Profiles for lawyers and associates plus micro engines by specialty and practice hubs.
3) Distribute Everywhere
Firm, practice, and lawyer social accounts with platform-native messaging at real velocity.
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Next step: we show what to publish and where to distribute it.
Next Step
We produce a Question Graph and a Distribution Map showing which content goes to which firm, practice, and lawyer accounts. If it clicks, we deploy the engines and scale.