Social is the new showroom.
Shopping starts there now—full stop.
Attention lives on social, and the dealers who show up consistently are the ones winning business. That’s not opinion, it’s fact.
AI is changing how vehicles are discovered. If your inventory isn’t visible where buyers scroll and search, you lose the deal before they ever reach your website. Facebook Marketplace has become today’s new and used car lot.
Buyers are making decisions there. Your inventory must be there—always—and anchored back to your website.
Because exposure isn’t the goal. Ownership is.
Your website is where you control the experience, capture the lead, and build long-term customer relationships.
Social drives visibility. Facebook Marketplace creates demand. Your website is where value is captured.