Builder. Operator. Category maker.
Founder of WebStager and OneBigBroadcast, the discovery infrastructure platform.
I’ve been building the architecture underneath organic and AI search visibility for over a decade. Ten years before the market called it GEO, AEO, or “AI search optimization,” I was shipping the multi-blog engines, named-author systems, and content-owned-on-domain architecture that AI engines now reward.
That instinct has carried me through telecom, messaging, software, digital marketing, platform development, hospitality, brand building, and now the next version of WebStager and OneBigBroadcast in the AI era.
I don’t sell theory. I build systems, stories, and momentum.
I turned a lost cause into a cult-following brand. I helped scale a Ford dealer from $32M to over $100M. I earned manufacturer-approved vendor status. And I’ve been quietly running the infrastructure underneath dealership, hospitality, and legal-services brands for over ten years.
Building discovery infrastructure before it had a name.
Manufacturer-approved Ford vendors in Canada.
Flagship Ford dealer outcome on the platform.
Calm Chaos hospitality build in Maple Bay.
Running — chosen by Athletics Canada for national events.
In production across dealer sites, right now.
I’ve always been drawn to systems, leverage, and possibility.
I started in mechanical engineering, moved into software early, and spent years working on technology and messaging systems long before most people understood where those shifts were headed.
Over time, that evolved into web platforms, SEO, messaging technologies, digital storytelling, content distribution, and building systems that help brands get seen, trusted, and remembered.
What stayed constant was the same core instinct: find the edge, connect the moving parts, and turn complexity into momentum.
I connect vision, technology, story, and market timing.
Four bets I made early. All four are paying out now.
Most agencies are catching up to where I started. Here’s where I’m different in practice, not in slogans.
I architect, then ship.
Every product WebStager sells is built on infrastructure I designed and tested on real clients first. Not slide decks. Working systems, running under real brands, right now.
I publish from the build, not the boardroom.
Every essay is grounded in something I actually shipped that month. Receipts, not rhetoric.
I bet right before the bet was popular.
Multi-blog engines in 2014. Salesperson brand engines in 2016. Content-on-client-domain since the beginning. The market caught up. I didn’t chase the trend — I named the category.
I use AI to scale what works, not to skip the work.
Claude, Manus, ChatGPT, and Claude Code are how I ship. Judgment, positioning, and design are why what I ship actually lands.
The detour that sharpened everything.
When I landed in Maple Bay, I wasn’t stepping into some polished brand story. I was stepping into a property and a situation most people would have avoided. That chapter pushed me into rebuilding something with vision, elbow grease, stubborn optimism, and a refusal to let the past define what came next.
Calm Chaos Maple Bay became proof. Proof that trust still matters. Proof that design still matters. Proof that story still matters. Proof that if you build something distinctive enough, people don’t just stay — they talk, share, return, and write reviews that read like love letters.
That experience didn’t take me away from WebStager. It refined why it matters.
Systems, stories, and receipts I stand behind.
A curated portfolio of what I’ve built, shipped, and stood beside. Not screenshots. Real deployments running under real brands, some for a decade.
Ford dealer scaled from $32M to over $100M
A decade-long compounding effect built on multi-blog engines, salesperson brand infrastructure, and content-owned-on-domain. Still running. Still growing.
Calm Chaos Maple Bay
Award-winning micro-resort. Cult following. Reviews that read like love letters. The proof point that discovery infrastructure works outside auto retail.
See the Calm Chaos story →Manufacturer-approved vendor. 1 of 6 in Canada.
Earned status inside Ford’s approved-vendor program. Not bought. Not paid. Earned by shipping platforms dealers actually use to grow revenue.
Athletics Canada. Chosen two years running.
National sporting events trust the platform for content, distribution, and audience infrastructure. Chosen twice. Not by accident.
Facebook Marketplace Accelerator
AI-driven pipeline that takes a 10-vehicle campaign from 11.5 hours down to 43 minutes. In production. Not a demo.
See it running →Salesperson Brand Engine. Mimi’s Picks.
Shipped the architecture in 2016. The world is finally noticing. Every salesperson gets real personal brand infrastructure, hosted on the dealer’s own domain.
See the live demo →Newsroom architecture
A unified newsroom layer that ties every blog engine into one connected publication. Bloomberg-grade design. Modernized for AI citation. Rolling out across dealer sites.
OneBigBroadcast. The discovery infrastructure platform.
One platform. Every vertical. Auto dealers, ecommerce, hospitality, professional services. The infrastructure underneath modern brand visibility.
Visit OneBigBroadcast →Three publications. One voice.
Each one covers a different lane of the same thesis: brands that own their discovery infrastructure win the next decade. The others rent it.
Built Early
Architectural decisions that turned out to be right.
Long-form essays on the systems I was building before the market named them. Topic clusters in 2014. Salesperson brands in 2016. Content-on-client-domain since the beginning. Each issue is a receipt, told as architecture.
Read Built Early →The Build Log
What I shipped this month.
Monthly notes from inside the workshop. The agent I shipped this week, the dealer using it, what it cost, what it changed. If you want to see how AI actually gets built into a working platform, this is the feed to follow.
Read The Build Log →Field Notes
Case studies, in motion.
Deep dives on the businesses running on the platform right now. The Ford dealer at $100M. Calm Chaos. Athletics Canada. Manufacturer-approved status. Told as architecture stories, not testimonials.
Read Field Notes →The Jaguar and the macaws are not random.
I’ve never believed in sanding down the interesting parts of life to look more corporate. The 1961 XK 150 Jaguar, the macaws, the spaces I build, the way I tell stories, the way I show up — it all comes from the same place.
People remember what feels real. They remember what breaks pattern. They remember what has a pulse.
That’s true for people. It’s true for brands. And it’s one of the reasons I’m so bullish on what comes next.
The AI era finally rewards people who can actually build.
We are now in a moment where a small, sharp team can do what used to require layers of people, giant budgets, and too much process. That changes the game.
AI by itself is not the win. The win is using it with judgment, originality, positioning, design, and integrated distribution so that the output actually moves the market.
The brands that lose the next decade will be the ones who used AI to produce more content for someone else’s platform. The brands that win will be the ones who used AI to scale discovery infrastructure they already own.
That’s why I’m all in. This is the age of innovators, and I plan to use it properly.
I’m not trying to fit into the future.
I’m here to help build it.
If you want a safe consultant, there are plenty of them. If you want someone who can connect the big picture, the platform, the story, the experience, and the market opportunity into something hard to ignore, let’s talk.