Powerful.           Disruptive.            Engaging.
Professional team collaborating
Law Firms • PAA + AI Search • Expert Authority at Scale

Turn every lawyer in your firm into a discoverable expert — and dominate your niche.

Billboards create awareness. Answers create clients. OneBigBroadcast (OBB) turns your firm into a publishing + distribution ecosystem where every partner, associate, and specialist has their own profile and micro content engines — all compounding into one authority footprint across organic search, social, and AI answers.

Get the 90-Day Authority Sprint Why PAA wins How the expert ecosystem works

The legal market is a visibility arms race — and billboards are just the loudest symptom.

City advertising and competition
Awareness is fine. Domination happens when you own the answers people search for after they see you.

Firms spending big are buying mindshare. But the hire happens when a prospect validates you online: they search, compare, read, and ask follow-up questions. If your firm controls those answers, you control intake.

The problem with “renting attention”

  • Billboards expire. Stop paying and visibility disappears.
  • Attribution is weak. You’re guessing which dollars drove which cases.
  • Awareness ≠ authority. People still need proof and clarity at decision time.
Compounding assets Trackable intake Authority at scale
 

People Also Ask is the real intake funnel — because clients don’t hire a firm, they hire the answer.

PAA Strategy

Prospects start with one query and spiral through follow-ups: Do I have a case? What’s my claim worth? What do I do next? What are the deadlines? These questions surface in PAA, snippets, and AI answers. If your firm owns that conversation, you win the hire.

What most firms do (and why it loses)

  • One “firm blog” updated occasionally.
  • Generic content that sounds like marketing, not counsel.
  • Weak expert signals (lawyers are invisible or underused).
  • No distribution system — publish once, hope for the best.
Low coverage Low freshness Weak authority No compounding

“PAA is a map of buying intent. If you answer the follow-ups better and faster than competitors, you become the default.”

Executive framing: turn questions → authoritative answers → consultation.
Search questions concept
Answer the question chain, and you control the decision journey.

OneBigBroadcast is not “a blog.” It’s an expert authority ecosystem.

This is where you expand on: attorney profile pages, micro content engines per expert, practice-area hubs, city hubs, and the distribution system that turns every answer into a compounding asset.

Get the 90-Day Authority Sprint

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