AI driven SEO formula

The One Big Broadcast Digital SEO Formula

Before you embark on any visability campaign, you need to understand this. The entire SEO universe has changed forever. AI is here and dominating everything. Given that the landscape has changed, brands would be better served in the long term to consider a more sustainable practice of creating content that AI considers as the answers to questions compared to clicks from key phrases. Even your ad strategy needs to change or update to what's working. If you don't, your competitors will.

First, any brand or company should have a look at their existing web presence and ask these hard questions:

Does my website and content strategy hit the mark?
Does it look old or like an old sock?
Does it need a face lift, a renovation?
Or the entire structure need to be demolished and rebuilt?

Once you have these is place or you know the direction you are headed, you can start on a meaningful SEO or GEO campaign.

Here are the steps in order for max success (The secret isn’t doing everything at once—it’s doing the right things in the right order. Skip steps = Skip results.)

🎯 Phase 1: FOUNDATION (Month 1)

Technical SEO • Site Architecture • Core Web Vitals

Fix crawl errors & indexing issues (OBB CrawlSync)
Optimize speed & mobile UX (Core Web Vitals Guardrails)
Set up analytics & tracking (GA4, GSC, GBP, OBB Insights Hub)
Create XML sitemaps & robots.txt; SSL & security hardening (make sure they auto update - important)
Connect to the OBB AI Distribution Engine for multi channel (site and social) publishing at scale

📊 Phase 2: RESEARCH (Months 1–2)

Keyword Research • Competitor Analysis • Content Gap Analysis

Identify high‑intent keywords & map search intent
Analyze competitors & SERP features with OBB Market Radar
Find content gaps & cluster opportunities via the AI Content Graph
Build keyword clusters/themes for each journey stage
Prioritize quick wins & compounding opportunities

📝 Phase 3: CONTENT (Months 2–12)

Pillar Pages • Topic Clusters • Optimization

Create comprehensive pillar pages; build supporting clusters
Optimize pages for intent, E‑E‑A‑T, and conversions
Implement internal links using OBB Link Orchestrator
Add schema/structured data (FAQ, How‑To, Local)
Publish everywhere via the OBB Distributor (site, social, GBP, marketplaces)