The Calm Chaos Micro-Destination Scorecard

If people can’t explain why you’re different in one sentence, you’ll lose the scroll.

1) “In one sentence, people instantly get what makes you unique.”

0 — Not clear / inconsistent 1 — Somewhat clear 2 — Clear to most people 3 — Crystal clear + memorable

2) “Your photos + words sell a feeling (not just features).”

0 — Mostly generic 1 — Some emotion, inconsistent 2 — Strong vibe + story 3 — People say “I need this”

3) “Your pricing makes sense because the value is obvious.”

0 — Competing on price 1 — Value is unclear 2 — Value is mostly clear 3 — Value is undeniable

B) Trust & Proof

4) “You have strong reviews/testimonials that feel specific and real.”

0 — Minimal proof 1 — Some proof, not positioned 2 — Good proof, not leveraged 3 — Proof drives decisions

5) “Your website makes it easy to trust you in 30 seconds.”

0 — Feels thin / unclear 1 — Some credibility 2 — Solid trust signals 3 — Trust is immediate

6) “Your story is consistent across website + social.”

0 — Fragmented 1 — Some alignment 2 — Mostly consistent 3 — Same message everywhere

C) Visibility Everywhere (Social + AI Search)

7) “You post consistently on 2+ social channels.”

0 — Rarely 1 — Sometimes 2 — Weekly cadence 3 — Reliable system / scheduled

8) “Every post links back to your owned site (not just a platform profile).”

0 — Almost never 1 — Occasionally 2 — Often 3 — Always (content loop)

9) “Your website has helpful pages that answer real questions (AI-readable).”

0 — Basic brochure site 1 — Some blog posts 2 — Structured content clusters 3 — Full content system

D) System & Automation (Time Leverage)

10) “One idea becomes many assets (blog + social + feeder pages).”

0 — One post and done 1 — Occasionally repurposed 2 — Repeatable repurpose process 3 — Automated engine

11) “You have a weekly cadence you can maintain for 90 days.”

0 — No cadence 1 — Inconsistent 2 — Realistic weekly plan 3 — Scheduled + systemized

12) “Your tools work together (website + scheduling + distribution + AI help).”

0 — Disconnected tools 1 — Some integration 2 — Mostly integrated 3 — Fully connected system

Your Score

0 / 36

Your 3 priority fixes:

Recommended next step

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