Webstager

BDM Playbook Webstager + OneBigBroadcast Sell the system, not “marketing services”

Sales Narrative: “Revenue System Install”

This is how you pitch it cleanly: they’re already trying to hire a GTM / Revenue Engineer (or they’ve shoved it onto a marketing person, a sales manager, or an agency). We deliver that capability as an installed system, then keep improving it like software.

30-second opener (use this)

Short + direct

“Most businesses don’t have a lead problem — they have a system problem. Your website, content, social distribution, and CRM aren’t wired as one revenue engine. We install that system using Webstager + OneBigBroadcast so your content turns into measurable actions, and those actions land in your CRM cleanly — so you can finally trust what’s working and scale it.”

Quick diagnosis questions

Attribution: “Do you trust your sources and reporting — or do teams argue about what’s real?”
Speed: “How fast does a lead get a real response across the whole org?”
Consistency: “Does follow-up depend on a few heroes?”
Content impact: “Can you point to content that reliably creates pipeline, not just impressions?”

Goal: get them to admit the system is fragmented.

Then: sell installation + releases, not hours.

Close (what you ask for)

One call → one plan

“Let’s do a 45-minute Revenue System Audit. We’ll map your funnel, identify where tracking breaks, where follow-up leaks, and where content isn’t converting. You’ll get a one-page install plan with priorities and quick wins. If it makes sense, we execute the 90-day install and then ship monthly ‘revenue engineering releases.’”

Don’t sell features. Sell installed outcomes.

Don’t debate ROI. Anchor on leakage + speed + data integrity.

Architecture Diagram (use this in screenshare)

Make it obvious

BDM tip: keep pointing back to “clean events into CRM.”

BDM tip: they feel relief when this looks simple.