OneBigBroadcast is the Brand Operating System for dealers who are done paying agencies and ad platforms to exist. Upload inventory once. AI builds the ads, writes the content, fires the seasonal triggers, captures the reviews, and tracks everything — on your own server. One platform. Every channel. Zero middlemen.
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Built on proven Webstager technology trusted by dealers across Canada
Most dealers run 6 different tools that don’t talk to each other. OneBigBroadcast is the single platform that replaces all of them — and makes them compound.
Upload inventory once. AI transforms every photo into a scroll-stopping Facebook Marketplace ad — complete with pricing, branding, and a personalized headline — in under 30 seconds.
Core EngineStream, month, and list views of every piece of content across every channel. Seasonal triggers fire automatically. Your team always knows what’s going out and when.
NewEvery salesperson gets a personal brand page, blog engine, and inventory picks. Their content flows to the dealer’s main channels automatically — multiplying reach without multiplying effort.
Brand EngineEvery sale triggers an automated review request. Structured 5-category ratings, written testimonials, photo/video — mirrored back to your site and salesperson profile permanently.
NewYour own server logs, parsed nightly. Googlebot crawl frequency per page. True traffic sources. No “not provided” black boxes. Real data — no ad company in the middle.
IndependenceVIN battery health checker on your dealer site. Fleet dispatch intelligence for service efficiency. Certified EV badges on listings. Content no competitor can generate.
NewYour standard inventory photo goes in. A professional, brand-consistent Facebook Marketplace ad comes out — complete with headline, price, badge, and dealer name — in under 30 seconds.
Personalized “Amy’s Pick” headline with staff photo badge. Turns every salesperson into a brand ambassador on Facebook Marketplace.
Bold red & orange starburst background, large price display, urgency-driven headline. Best for weekend clearance events.
Social-media-optimized design with bold typography. Engineered for maximum shares and saves on Facebook Marketplace.
Sophisticated dark gradient with gold accents. Perfect for certified pre-owned, luxury trims, and low-mileage vehicles.
Before this, content was chaos — posts scattered across tools, no one knowing what was scheduled, seasonal moments missed. The Master Content Calendar gives your entire team a single view of every piece of content across every channel.

The platform knows what dealers should be talking about before they do. These triggers fire automatically — your team just approves and publishes.
| Month | Trigger Theme | Content Generated | Why It Works |
|---|---|---|---|
| Jan – Feb | Winter Clearance + Tax Season Prep | Year-end deals, financing content, “Beat the cold” truck campaigns | Buyers are researching before tax refunds arrive |
| Mar – Apr | Spring Truck Season | Work truck features, farm-ready content, towing capacity comparisons | Farmers and contractors buy in spring — be there first |
| May – Jun | Summer Adventure + Grad Season | SUV and crossover content, first-car buyer guides, road trip features | Grad gifts and summer road trips drive family vehicle decisions |
| Jul – Aug | Mid-Year Clearance + EV Summer | Model year-end deals, EV range content, “Beat the heat” campaigns | Dealers need to clear current-year inventory before fall |
| Sep – Oct | Fall Harvest + New Model Year | New model arrivals, harvest-ready trucks, CPO content | New model year creates urgency on prior-year inventory |
| Nov – Dec | Holiday Gifting + Year-End Push | “Bow on a car” content, year-end tax incentives, fleet buyer guides | Emotional buying peaks in December — content must be ready in November |
Four salespeople with 2,000 followers each is 8,000 people who trust someone at your dealership. OneBigBroadcast turns that into a coordinated brand machine — automatically.

Most dealers send a review request email and hope for the best. OneBigBroadcast captures structured reviews — star ratings across 5 categories, written testimonial, photo/video — and mirrors them back to your site automatically.
Vehicle delivery is logged in the platform. The review engine triggers automatically — no manual action required from the salesperson.
Customer receives a unique token link via email or SMS. The link is tied to the specific salesperson and vehicle — not a generic form.
Customer rates across 5 categories: vehicle condition, pricing transparency, salesperson knowledge, finance process, and overall experience.
Customer can add a written review, upload a photo with their new vehicle, or record a short video testimonial.
Review appears on the dealer homepage, the salesperson’s personal profile page, and the vehicle listing page permanently.
Google Analytics tells you what Google wants you to know. OneBigBroadcast parses your own server logs nightly — giving you data that no ad platform can filter, block, or withhold.
See exactly where every visitor came from — direct, organic, referral, social. No “not provided” black boxes. No sampling. Every hit, every source, every page.
Know exactly how often Googlebot visits each page on your site. See which inventory pages get crawled daily vs. weekly vs. never. Optimize what actually gets indexed.
Your analytics live on your server. No Google tag. No Meta pixel. No third-party script that can be blocked by ad blockers or privacy browsers. You own the data permanently.
“We stopped guessing which pages Google actually cared about. Now we know — and we build content around the pages that get crawled the most.”— Dealer principal, Saskatchewan Ford group

Electric vehicles need a different kind of content. OneBigBroadcast’s EV Intelligence layer gives dealers VIN-level battery data, fleet dispatch tools, and certified EV badges — automatically woven into every listing and article.
Buyers can check the battery health of any used EV on your lot directly from the listing page. Real data, not estimates. Builds trust before the test drive.
For dealers with service fleets, the platform tracks battery state across vehicles and recommends dispatch order based on charge level and range.
Every EV listing automatically receives a “Battery Verified” badge with the health score. Appears on the listing, the Facebook Marketplace ad, and the blog article.
AI writes battery health reports, range comparisons, and charging guides for every EV in your inventory. Content that answers the questions EV buyers actually search for.
Novlanbros Ford in northern Saskatchewan went from a Honda-tier dealership to a B-tier Ford dealer — roughly doubling their sales volume tier — using OneBigBroadcast as their only marketing infrastructure. Zero ad spend. Zero agency.
“We went from invisible to the #1 search result for trucks in our region. No agency. No ad budget. Just the platform doing what it’s supposed to do.”— Novlanbros Ford, Prince Albert, Saskatchewan

We built the playbook in automotive because it’s the hardest vertical — high-ticket, high-competition, high-frequency inventory changes. The same infrastructure works everywhere inventory meets content.
New, used, subprime, dealer groups, CPO marketplaces. The vertical where we built the playbook — and won.
ProvenPer-item content footprint. Dynamic taxonomy — tap any item into any category group instantly. Liquor, retail, specialty goods.
AvailableShort-term rentals, farm stays, boutique properties. Experience-first content that turns guests into storytellers.
AvailableMarine, agricultural equipment, powersports, real estate, restaurant groups. Same foundation, new vertical intelligence.
ComingHere is what a typical 10-vehicle campaign used to cost your team — and what it costs now.
| Task | Before | After | Saved |
|---|---|---|---|
| Photo editing & enhancement | 4 hrs | 8 min | 97% |
| Writing ad copy per vehicle | 2 hrs | 5 min | 96% |
| Posting to Facebook Marketplace | 1.5 hrs | 20 min | 78% |
| Creating blog / SEO content | 3 hrs | 10 min | 94% |
| Updating dealer website listings | 1 hr | Auto | 100% |
| Scheduling seasonal content | 2 hrs/mo | Auto | 100% |
| Collecting & publishing reviews | 1 hr/sale | Auto | 100% |
| EV battery health reporting | Manual | Auto | 100% |
| Analytics reporting | 3 hrs/wk | Nightly | 100% |
| Team content coordination | 4 hrs/wk | 15 min | 94% |
Join dealers who stopped paying agencies and ad platforms to exist. OneBigBroadcast is not a tool — it’s the infrastructure that makes your dealership the dominant brand in your geography, automatically.