NEED BETTER REPUTATION MANAGEMENT?
WHAT ARE PEOPLE SAYING ABOUT YOU?
In today’s 'Instant On' world, a few well organized determined individuals can attract the and sway the opinion of millions. That’s why managing your online reputation is critical. Years ago companies would play the game of; ‘If we don’t speak of an adverse opinion or troubling issue – it will eventually go away’. Too bad that was yesterday. In today’s rich media world your opponents are using every online tool from Facebook to Twitter, NewVine to WebPR, video interviews on YouTube combined with a multitude of Blogs and eMail campaigns to spread their version of any message.
Like we mentioned in our piece on More Traffic; “Today’s online media is ever changing. It's now potentially possible to reach millions of readers and become the voice of thousands using an array of new communications methods.”
We went on to talk about all the choices. In this case, chances are your rivals already are well versed in the arsenal of online services and tools available to deliver their message. Sitting around ‘hoping’ an issue is going to go away may just cost you your job or if you are a business owner, the reputation you worked so long to build up. It’s time to take action. You Need To Manage Your Online Reputation!
Read thorough some of the Digital Marketing processes that we use to manage your Online Reputation - be it using our own Social Networking Platform in the Green space called - Theme Green.com - or our client companies.
We can help you Manage Your Online Reputation!
OUR SOCIAL MEDIA TOOLS
Micro Blog News Feeds
Our IMGY Galleries
What's this? We created our own location based galleries combined with blog and twitter features to broadcast your Digital Marketing efforts.
Try Our 'What's Your Bear Personality.'
Social Networking and Social Media Platforms
Like we talked about in other sections, in the old days Social Media was called “Gossip”. People love to share, good or bad news. You can create polls and praise forms in minutes, share video or images with comments on multiple sites. Your competitors are doing it pro their products and services. If something goes the wrong way from your company’s stand point, the worst thing you can do is ignore it. You can be sure your competitors or opponents are taking advantage of any leverage they have. Studies have also shown that people react to a balanced view, rather than a totally one sided view – be it positive or negative.
Chances are something is written about your company on some social networking site, social media platform, blog or whatever. At WebStager, we’ve been developing social networking platforms and social media applications for a long time. We even operate several of our own member based social networking platforms in the travel and Green Themed areas with 10’s of thousands of members. We are able to use our own member platforms that are customized to suite any client’s needs as staging grounds for our own social networking and social media development. We are in constant development of ‘amplification technologies’. These technologies allow you to enhance your social media efforts using our own unique processes and technologies. We are very passionate about this technology and can quickly determine the right fit in the sea of social for you!
Whatever your requirements, we can help you define and implement a productive social networking or social media strategy.
Online Press Releases
Since Press Releases are powerful marketing and advertising mediums, there couldn’t be a better of a way to add this tool to aid in promoting Brand Awareness. Online Press Releases create a storm of awareness for your Brand and ultimately improve your search engine rankings.
Talk to us about getting your news automated online.
Informative and Interactive Email Campaigns
The 'Inbox' is still 'the' number one online application. Email marketing, if managed properly can be instrumental in delivering a balanced opinion of a point of view and reaching loyal supporters. Informative email campaigns lay the foundation for your corporate culture, your image and point of view on important subject matter in regular newsletters.
Your email community are like an extension of your company. It’s important to make them feel that you are personally attending to their individual needs by managing your relationship. A reputation can be enhanced as community members enroll friends and associates to identify with issues. Creating a “forward” to others with a call to action will definitely get your campaign forwarded from the original sender. Planned properly, well executed campaigns can also enhance your SEO efforts.
WebStager has a lot of expertise in Email Marketing plus our own server technology own server technology allows for specialty campaigns. Ask us how we can help.
SMS Mobile Marketing
In the next few years you will see more & more businesses using SMS (short messaging service, or text messages) marketing initiates & establishing a more “cozy” one to one relationship with their consumers to connect with their base. SMS messages are immediate and delivered directly to a user’s cell phones. Twitter messaging is one great example of how news and SMS messaging are being integrated to deliver important news messages directly to people’s Smart or regular cell phones. At WebStager, we are ahead of the curve in this area. Our Social Networking platforms are SMS enabled, plus our Blogs, micro Blogs and IMGY galleries all have SMS Mobile messaging applications already built into them!
Mobile is definitely here to part of any Relationship Management Strategy.
People take notice of promotions – especially if it’s for a good cause. A good example is the Green movement. Green Energy is a good example. Smart companies will enhance their Online Reputation Management by implementing various Green campaigns. Combined with email campaigns these types of activities can create huge traffic. We’ve build lots of quirky online contests like our “What’s Your Chinese Horoscope” which was combined with a cosmetics web site’s products and generated online sales as part of the campaign. Bricks and mortar locations often experience surges in in store traffic. If an online promotion is designed properly it will enhance your search rankings (SEO) or create a viral following – like our Grizzly Bear project and our ‘What’s Your Bear Personality?”
Ask us to show you some campaign examples.
SEO, Search Engine Optimization
Search Engines are delivering up information on almost anything and your Online Reputation is not immune. As more and more people get online, search engines are becoming more and more popular. Other than email, search engines are the second most used application on the Internet. These days when people want to learn about something of find out more about a company; they ‘Google’ them. Chances are people find information about your company by using search terms. If they are reading someone else’s version of what your company is doing, that could be a major blow to your Online Reputation. Most people don’t go past the 1st or 2nd page when they type in a keyword or key phrase (what they are looking for) when searching for something online. By optimizing the content & link exchange profile on your web site the search engines will see you as “relevant & useful” which will translate to more people seeing you online.
WebStager is a pioneer in Amplification technologies. The significance of these powerful broadcasting applications should be obvious when armed with the knowledge that they hold the power to significantly enhance your Search Engine Optimization efforts.
Simply put, if your company’s presence appears when millions of people “Google” your topic – your Online Reputation management is well in hand.
Ask us how we do that for you.
Let us show you.
PPC are the paid ads that businesses run & they show up on the right hand column (sponsored links) they also show up at the top of the search engines organic listing with a shaded blue or mustard colored background. PPC allows you to control & advertise where your brand or business will show up. A properly run PPC campaign run in any search engine will get you placed ahead of your competition & allows you to get your web presence seen when someone searches for what you have to offer. This requires careful timing, popular keywords that consumers type in & ads that are carefully & wisely created. This, in turn, will increase traffic to your web site.
Creating Potent Brand Awareness
To generate a strong & sticky online awareness you have to “implement” many facets to your business. Social networking platforms that are customized, email campaigns, SMS campaigns, automated SEO application, strong & potent graphic and visual art, relevant & searched for web content, properly formatted web sites, interactive mediums that get & keep people interested in your web offering.
Create a reason to keep them coming back.
Blogs, Micro Blogs
Blogs have established themselves are all powerful in building a brand and managing your online reputation. It seems these days everyone has a blog and they are blogging about something. At WebStager we’ve developed our own Blog technology to help smart companies more effectively broadcast and manage their online reputation. Micro blog sites like Twitter have taken off in recent times sending “Tweets” to all your contacts while widgets deliver news feeds to designated web properties.
At WebStager, we’ve combined Blog, Mirco Blog and Widget technology focused on enhancing a company’s online reputation efforts with our own powerful Amplification technologies built within. We can help you identify the aspects of your relationship management that are important, then help you implement a program that works.
Ask us.
Try our location based Imaging app and you'll forever view images and personal galleries in a different light!
Micro Blogging and Widget Applications are revolutionizing the ways creative companies are delivering their message. IMGY is our own location based personal gallery fused with Micro Blog technology. This cleaver application is packed with Digital Marketing tools and captures a number of techniques to deliver your rich media message - or simply create your own location based personal galleries for your customer base to receive updates as you load images.
Take a test drive and create your own IMGY!
